Speakers

Fern Reiss, CEO of Expertizing.com / PublishingGame.com, is an expert in publishing and name-brand positioning. She is the author of over ten bestselling books, including The Publishing Game series, Consultants Publish, and Expertizing: Positioning Yourself as a Name Brand.

She speaks nationally to corporate and professional gatherings, and runs all-day workshops on a variety of publishing and positioning topics. She is a syndicated columnist, as well as a prolific freelance writer, who has written for Parade Magazine, the Boston Globe, and many other publications.

Usually, it costs $195-$2500 to attend one of Fern's incredible workshops, but for ICE Escape 2005, she is working with CONEVENTS to offer this 3-Part Workshop for $40! You can't even buy the books for that price!

Fern has also agreed give a one hour Expertizing talk as a bonus to attendees! This talk will include information from her new Expertizing workshop!

Friday evening will begin with her bonus talk on "Expertizing - How to Position Yourself as a Name Brand", and continue with the first part of her 3 day workshop, "Find an Agent in 30 Days". This will cover what works and what doesn't when trying to obtain an agent to represent your project. Stop sending out query letters that won't work - learn how to find the perfect agent for YOUR book. This powerful workshop will help you create a knock-em-dead proposal, find the best places to meet agents in person, land a super agent, negotiate with your agent and publisher for a wonderful book deal and spot scam artists.

Saturday evening, Fern will cover "How to Publish a Book in 30 Days", helping our authors and small publishers avoid common pitfalls and mistakes when setting up their publishing business or obtaining distribution for their book. It also covers the important, easily overlooked details of creating your business plan in order to create a successful publishing environment! Learn the secrets of selling your books without breaking your budget, get Library of Congress cataloging, when you should use Print on Demand and when Offset Printing is a must! Learn what to do and what mistakes to AVOID at all costs!

On Sunday morning you'll learn "How to Create a Bestseller in 30 Days", helping you to understand the secrets behind creating and marketing a bestseller, as opposed to simply selling your book. Learn from the best, as Fern helps to guide you through the rough waters of marketing and distribution. Want to know how to sell to corporations, or be featured in national magazines? How about learning a simple way of getting $10,000 worth of publicity for $500? Learn the secrets directly from a pro in this 3-Day workshop and leave with the understanding you need to succeed.