
Vice President of Publisher Business Development at Lightning Source, America's largest and well-known Digital Printer, Andrew Pate will help us to understand the printing business, both digital and offset, and how it can help us to create and market our book in the most cost-effective way possible.
Learn the difference between offset and digital printing, and how you can benefit from the choices made available to you in today's publishing market. Both digital and offset printing are available and can be affordable options. Do you know when it is best to use one or the other? Mr. Pate will tell us what we need to know about printing, how we can prepare our projects and what we can and should expect from our printer.
A veteran of the publishing industry, Andrew Pate serves as Lightning Source Vice President of Publisher Business Development and leads Lightning's sales and marketing divisions. He brings over twenty years of book publishing management experience to Lightning Source.
Originally focused on production, manufacturing, and distribution areas of publishing, Mr. Pate grew into marketing and business strategy roles as his career progressed into senior management roles. He has been an early adopter of digital solutions for publishers and print-on-demand inventory management strategies. Prior to his tenure with Lightning Source, Mr. Pate served as Executive Vice President and COO of Rutledge Hill Press. A native of Nashville TN, Mr. Pate holds a BA from Vanderbilt University and an MBA from Xavier University.
Find out what you need to know about printing your book from an expert in the field. You may reserve seating in this and other workshops when you pre-register.
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